This product pitch video was created in order to incentivize people to use a water reminder mobile application, while also demonstrating the functionality of the product. The video displays a user who is feeling several of the side effects of not drinking water, but also lives a busy life that makes it difficult to remember to drink water. The video then demonstrates the positive impacts that a water reminder mobile application can have within a user’s life as well as how easy it is to implement a water reminder mobile app within your life.
The intended users of the water reminder mobile app are users who are not drinking enough water in their daily life for various reasons, such as a busy schedule or a tendency to forget to drink water.
I begin the prototype process by researching the various health and wellness mobile applications that were suggested in the assignment prompt. I experimented with several applications and tried to envision various scenarios where the app would be used. I ended up finding a water reminder mobile app titled “Water Drink Reminder”. The app allows you to track how much water you’re drinking per day, logs your water amount, and allows you to set notifications to drink water. Once notified by the app, you can then click on the notification and easily select how much water you drank since your last log.
Once I decided to create a video prototype of the water reminder app, I began to write out different scenarios where the water reminder app could be helpful and useful within a user’s life. In order to understand the implications of not drinking enough water a day, I went to various health sites which explained that not drinking water can create a mental and physical decline. Based off of this information I created a scenario where a user continually feels fatigued and grumpy. They think that they may need to drink more water, but they don’t know how to remember to drink water throughout the day.
Based off of the scenario I created, I drew up a set of storyboards. I utilized the storyboards in order to create a rough outline for my video prototype that would display the user’s feelings and actions appropriately. The storyboards walk through a user feeling grumpy, tired, and having headaches. The user realizes that they may need to drink more water; however their day is rather busy. The user decides to set water drinking notifications, which makes them feel happier and rejuvenated, because it reminds them to drink more water throughout the day and they are able to view their log of water they drank throughout the day.
I created the video at my desk and acted as the user. I pretended to be grumpy and tired, with a headache. During the video, I contemplated the amount of water I was drinking and decided to set notifications on my phone. As I went about my busy day, the app reminded me to drink water, which reminded me to take a drink of water, making me feel mentally and physically refreshed. I attempted to add a clip of me setting a reminder on the mobile app interface; however I struggled with accurately capturing me setting the notification using my small video camera and I discovered that Windows Movie Maker does not allow you to layer clips or pictures onto other clips. Ultimately, I ended up not including a clip of me utilizing the actual interface of the water reminder mobile app.
A small group of my peers viewed my video and provided me with feedback. They mentioned that they thought my music was appropriate, because it didn’t distract from the narration of the video prototype. Additionally, they thought that the subtitles were accurate in depicting the story line. However, my peers commented that they would have liked to see more of the interface of the app and how the app works in real time. They would have appreciated having a clip of the user utilizing the app in the scenario displayed in the video prototype.
I am usually not the best with creating videos. For this assignment, I found that actually drawing out a scenario and what I expected to be captured by the camera was incredibly helpful for me to create a strong narration within the video. While my video is still not as high of quality of others who are more adapt at videography or cinematography, I feel that I was successful in explaining the purposes of a water reminder drinking app, mainly based of the fact that I created storyboards to lay out the interactions and the story.
If I were to complete the project again, I would spend a greater amount of time attempting to accurately and fully capture the interface of the mobile app and the ease of setting notifications. I attempted to try and capture the interactions I had with the mobile app; however the quality of the video was horrible and placing a screen shot of the mobile app interface during the middle of the video felt awkward. Next time, I would experiment more with implementing the actual mobile app within the video prototype.